Fundraising Campaign for Hurricane Sandy New Jersey Relief Fund

All Net Proceeds for Each Clothing Item Sold Will Be Donated

TRENTON, NJ–(Marketwire – Nov 27, 2012) – Socialaundry™, a socially conscious online apparel company dedicated to supporting charitable causes, announced today that it is launching a fundraising campaign for the Hurricane Sandy New Jersey Relief Fund. All net proceeds from its specially designed “ReNew Jersey” clothing line will be donated. Interested supporters can view and purchase items on the Socialaundry Web site:www.socialaundry.com/renewjersey.

“Generating funds for the Hurricane Sandy New Jersey Relief Fund is of particular importance to us as many friends and family members of Socialaundry employees and supporters have experienced the devastation of Hurricane Sandy firsthand,” said Steve Kanney, president and owner of Socialaundry. ”We hope that anyone looking for a way to help New Jersey residents will support this effort so we can make a significant impact to ReNew Jersey.”

Socialaundry’s ReNew Jersey clothing line includes a selection of men’s and women’s T-shirts and sweatshirts that are made in the USA. Designs for ReNew Jersey Apparel were created by Kristina Arellano, Chad Fenoglio and Chris Miller.

Taken from: http://yhoo.it/VAByzC

Hello world,

We wanted to share our own Jeff Harwood’s letter to the Giant Steps community for our campaign this week.  We are very proud to be partnered with such a great organization helping so many students with autism across the Chicagoland area.  Please review their campaign here: socialaundry.com/gs

Dear Giant Steps Family,

My name is Jeff Harwood, Barbara Holland and I are the parents to High School student Jack and we need your assistance with an upcoming event.
My company, Socialaundry, is partnering with Giant Steps on an innovative fundraising and awareness campaign which will run November 5th.

Socialaundry is a cause motivated, web based apparel company that will be leveraging the power of social networks to raise funds and awareness for Giant Steps. A social media campaign will be run during that week to not only raise awareness and engage a new audience but also convert those connected to Giant Steps to purchase one-of-a-kind, fashion forward decorated apparel that has a unique design created specifically for Giant Steps. $10 of each article sold will be given to support our children!

You, as part of the Giant Steps family, know what a privilege it is to attend this school. Can you imagine these students lives without Giant Steps? Jack has made incredible strides resulting from the staff, the environment and the phenomenal programming at Giant Steps. I’m sure your experience with Giant Steps is similar to ours.
Your participation is in this new unique fundraising effort is urgently needed.

Ultimately, the key component and success of the campaign is dependent on activating social networks such as Facebook and Twitter and most importantly transforming those connections into interest and support of Giant Steps.

HOW YOU CAN GUARANTEE THE SUCCESS OF THE CAMPAIGN:

If you have children, nieces, nephews, neighbors other extended family members that have Facebook or Twitter accounts, please:

• Communicate the need for them to “Like” Giant Steps on Facebook AS SOON AS POSSIBLE
• During the week of the campaign, have them continue to “Share” and “Like” daily messages – this will keep the Giant Steps message going to their extended network
• Also, forward the emails to your family and friends too.
• MOST IMPORTANTLY – have them make a purchase!

The students, our kids, are counting on you.

Jeff

When you hear the term “Made in America” what imagery comes to mind?  Be honest.  For a topic that arouses such passion in many, it has traditionally lacked style.  Some American manufacturers seem to have the style and glitz of a used car dealer complete with sparkling metallic streamers.

Fortunately contemporary artists and designers are embracing Americana and have developed some very interesting works on the subject.  Here’s a few of our recent favorites via dribbble.com

Designed by Jude Landry - http://drbl.in/fqgk

Designed by Tim Cook - http://drbl.in/flqI

Designed by Jake Mize - http://drbl.in/foSQ

Designed by Jimmy Hughes - http://drbl.in/fkNg

Designed by Brandon Harrison - http://drbl.in/flFC

Designed by Bill S Kenney - http://drbl.in/fmTr

Designed by Erin Fuller - http://drbl.in/eLYm

Designed By Jason Feltz - http://drbl.in/ezxb

Designer: Reagan Ray - http://drbl.in/fqib

Howdy Socialaunderers

We have been working pretty hard behind the scenes on some new projects that we wanted to give you a sneak peek at.

1) Giant Steps – This week I had the opportunity to visit the Giant Steps campus in Lisle, IL (www.mygiantsteps.org) and learn more about their school and mission.  Giant Steps provides education, therapeutic and recreational programs for students with Autism Spectrum Disorders.  The school is highly respected and we are fortunate to have them in the Chicagoland area.  The Giant Steps facility is a dynamic environment that helps students focus, develop and learn.  Whether students are exploring the space of the building on rollerblades and carts, participating in music therapy or studying in the classroom Giant Steps has a facility, staff and focus to enrich the lives of those effected by Autism.

We are going to to be working together on a campaign in the near future and we are very excited.  Keep your eyes open in early November for more news!

2) The Made in American Movement (MAM) – Speaking of campaigns, we are also gearing up for a MAM t-shirt/campaign.  MAM is is a non-partisan organization that promotes and educates consumers on the importance of USA Manufacturing.  Be sure to check out their featured manufacturers and buy American. They can be found online at www.themadeinamericamovement.com and on Facebook at http://on.fb.me/PlhWhP.

3) Glue Dots – Finally, we have been glue dotting hundreds of our wooden nickels to postcards.  Jeff and I may have been envelop stuffers in a previous life because we developed a pretty rapid system.  Don’t forget: All of the Socialaundry Crew is carrying around wooden nickels.  If you see one of us shake us down for a nickel and you will save $5 off your next purchase.

I’m a fan of almost everything that comes out of Jaclyn’s pen.  Check her work out at dribbble.com/jaclynle

“American Made” 40″ Handsaw by Sean Patrick at Working Class Creative & Sign Co. in Philadelphia, PA

Have to share this one.  I’d like one for my office, one for the car, one for the garage and one for the bathroom – sweet!

We now have Wooden Nickels for your enjoyment.  Each nickel is imprinted with a promo code that is good for $5 off any order on our website.  Don’t worry, we are still giving $2 to the charitable fund and $2 to the designer.

How do you get one of these nickels you ask?  Great question! Each member of the Socialaundry team will be carrying a handful around in their pocket at all times.  If you run into us, just say the magic word, impress us with some talent or compliment our good looks and bam – you got yourself a nickel!

Here’s a few little known facts about the Wooden Nickels we made:

• 100% Made in USA
• 2500 nickels were produced
• If each nickel is redeemed we would end up contributing $5000 to artists and $5000 to charity (That would be awesome)
• If we stacked all of the nickels on top of each other they would stand 26 feet high.
• We tried this and the highest stack we could build was about 3 feet high (~300 nickels)

We’re rich!

Finally, thanks goes out to Joel Rojas for designing the Wooden Nickels. Joel is crafty with pen and paper and has done some great designs for us in the past.  Check out Shop Local in Men and Women.

In the spirit of #followfriday I’d like to launch an open invitation for everyone to turn us on to what you’re into.  Unlike #followfriday you don’t need to restrict yourself to the twitosphere.  Feel free to let us know about books, movies, stores, music, blogs, fashion, design, etc that you love.  We’ll collect your suggestions through the week and post a summary on Friday’s.  Since this is week one I’ll kick it off with a few of my own suggestions.

1) ffffound.com - The best way I can describe ffffound is that it is a image sharing site with discerning taste.  You won’t find meme’s or very many cat pictures, but you will find a very eclectic mix of pop design.  Ffffound is a good spring board to getting turned on to current artists and their work.

Found on ffffound

2) Google just ruined Six Degrees of Kevin Bacon – That’s right, now you can just google a star’s name followed by the words “Bacon Number” and it will reveal the steps of separation via actors and films.  This is like introducing steroids to baseball – the game will never be clean again! In other news, IMDB’s site traffic is going to plunge.

Kevin Bacon’s Number

3) lostcrates.com – If you’re like us regular consumerism get’s pretty boring after a while.  Design, originality and experience matter and that’s where lostcrates.com get’s it right.  At lost crates you subscribe to a curator’s surprise box which gets mailed to you every month.  Are you a Foodie?  Have a love of stationary with style?  Eco Conscious? Sign up and be pleased.

Lost Crates

Now it’s your turn.  Let me know what you’re into and why and I’ll throw it up here for the internet to enjoy.

There’s been a lot written on all the fun that was had last weekend at the 10th annual Renegade Craft Fair in Chicago, but I thought I would share the highlights for me. I really enjoyed checking out Signs by Bean and the other designers on my dance card.  However, some of the new treasures that was introduced to made my Renegade experience.

1) Starshaped Press

I’ve been into screen printing for almost 10 years, but Starshaped Press makes me question my allegiance. Contraining their work to 100 year old technology and design, the typography and layout Starshaped creates is killer.

Starshaped Press repping Chicago

There’s also something to be said for the level of detail that goes into their craft.  Check out the forme used to make the Corrupt Chicago print.

Corrupt Chicago Letterpress forme by Starshaped Press

2) Cairo

Honestly think Cairo had the best apparel at the show.  Very intimate designs on a variety of cool cuts.  Check out their Etsy if you missed them.

Snake Goddess by Cairo

Occult by Cairo

3) Chicago English Bulldog Rescue

While there were a handful of great caused based groups at Renegade eBully takes the cake.  Not only did they do a great job of raising awareness for their cause, they also figured out a crafty way to fundraise.